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The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.

Ok Cupid’s co-founder and CEO Sam Yagan remains CEO of the site. In May 2011, announced a planned public tender offer for all outstanding shares of Meetic S. In September 2011, invested a 20% interest in Zhenai Inc., a leading Chinese dating site.In late 2005, in the United States entered into a strategic partnership with Dr.Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.It was announced in February 2009 that Match.com's European operations would be sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.

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